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In May, I was really fortunate to attend the Future of Web Design conference by Carsonified in London.  It was great to see the current state of the industry from Europe, and take a look into the future of web design via my peers.  It was also really nice to get some validation from speakers who are successful agency owners, and who have a healthy life-balance to boot.

The best part though, was coming home inspired and fired up for web design.  I came home with a new bag of tricks to try immediately, and I also gained some new contacts for my LinkedIn network– a few very talented developers who were all eager to help us get our sites up and running.

Here are a few of the sessions that really inspired me:

“How to Run a Successful Web Design Business” workshop by Paul Boag from Headscape

This fun workshop was a full-day affair, with lots of attendee-participation. Boag is hilarious so the day went by pretty fast, and his workshop was packed full of really good advice.  He answered a lot of the questions that I had as a designer/CD/partner/owner, and raised other issues that really hadn’t come to mind before.  Read more »

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What is Ad:tech?

Ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. Ad:Tech offers Online Marketers, Brands, Agencies, Publishers and Service Providers an opportunity to come together to share, network, learn to do business and of course, drink and get stupid with each other!

Ad:Tech San Francisco took place April 19-21 at Moscone Center North. A welcome change from last year’s Moscone West Hall.  It was easy to arrange meet ups either at the top or at the bottom of the very large escalators. Those who could not “find” their next meeting were most likely ditched due to some impromptu run-in with a   “potentially” more profitable lead. (Sorry, you know it’s true).

The Exhibit hall was open on both Tuesday April 20 and Wednesday April 21. What I did notice was that the crowd was much larger on the first day than the second. It seemed that many attendees came in for just the first day of the exhibit hall — a cost-effective approach during tough financial times. Read more »

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Apple’s new toy seems to have excited  a lot of people since its release. Those people are probably men, and men with enough dough to drop on a shiny new luxury gadget that promises endless hours of portable entertainment. 

I looked, but I still haven’t been able to find any reviews from women who have actually used the iPad.  So I’m wondering: are women buying this gadget? If they are, are they technophiles or casual tech users? Are they professionals or students? Are female artists and other creative types trying it out as a new means for expressing themselves?

I am a female creative professional. And because I enjoy glorious digital displays of art,  I am a also a technophile. I can nerd out on entertaining gadgets just as much as the geek boys.  But since I’m a working woman, I need my tech toys to not just entertain me – they need to work for me. They also need to work hard, be reliable, and multitask. They have to prove their worth and help me make money if I’m going to drop a few bills on them.

Apple claimed the iPad would be “magical and revolutionary.”  Really? This device will make my life easier? Make my problems disappear? Put me on the path to wealth and freedom?   I wish Apple would qualify their claim because it seems our definitions of “magical” and “revolutionary” differ.

So I thought I would see what all the hype was about and if Apple could deliver.  I’d have to do some research on the iPad before I could even consider buying one. Read more »

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