Categories:

• Art & Design
• Business Development
• Business Development
• Causes & Giving Back
• Green Design
• Health & Beauty
• Hotels We Like
• Just Desserts
• Restaurants We Like
• Technology
• Travel

Popular Tags:

• Haiti
• trade show
• Restaurants
• LA
• Online Advertising
• eco-friendly
• sustainable
• Las Vegas
• conference
• products
• favorites

What is Ad:tech?

Ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. Ad:Tech offers Online Marketers, Brands, Agencies, Publishers and Service Providers an opportunity to come together to share, network, learn to do business and of course, drink and get stupid with each other!

Ad:Tech San Francisco took place April 19-21 at Moscone Center North. A welcome change from last year’s Moscone West Hall.  It was easy to arrange meet ups either at the top or at the bottom of the very large escalators. Those who could not “find” their next meeting were most likely ditched due to some impromptu run-in with a   “potentially” more profitable lead. (Sorry, you know it’s true).

The Exhibit hall was open on both Tuesday April 20 and Wednesday April 21. What I did notice was that the crowd was much larger on the first day than the second. It seemed that many attendees came in for just the first day of the exhibit hall — a cost-effective approach during tough financial times.

Keynote speakers included Jaime Cohen Szulc CMO, Levi Strauss & Co; Chris Anderson, Editor-In-Chief of Wired; Geoff Ramsey, CEO and CO Founder of EMarketer; and Lori Schwartz, Executive Director of IPG Media Lab.

The nearby W Hotel Lounge was packed with “eager to do business” attendees embracing the typical trade show and drinking hours of  “whatever to whenever”.

With 265 exhibitors and hundreds of attendees to entertain, the parties were aplenty. And so the party hop began… from Admeld to Yahoo to Right Media to Moss Networks to Rubicon to… exhausted!  (And if any of those were weak, we hit the Clift Hotel bar).

End Result? A lot of entrepreneurial enthusiasm. Online veterans mixed and mingled with new advertising and technology companies.  Mobile had a big presence and Social Media was an integral part of the show.  If you plan on attending just one technology show this year, it should be an Ad:Tech event.

If you are looking for Booth Design, Web, and Collateral Development for your next tradeshow, please contact us.

Upcoming Ad:Tech Events and Dates for 2010:

http://www.ad-tech.com

Singapore:   June 3-4      Suntec City Convention Centre

London:       Sept 21-22   Olympia

Shanghai:    Oct 19-20      Shanghai International  Convention & Exhibition Centre

Tokyo:          Oct 28-29      The Prince Park Tower Hotel

New York:    Nov 2-4        Javits Convention Center

See you in London!

-KIA

share this:  

tags: Ad:Tech, Ad:Tech Conference, Ad:Tech San Francisco, Advertisers, Advertising Agencies, Booth Design, Brand Agencies, Chris Anderson, conference, EMarketer, Geoff Ramsey, IPG Media Lab, Jaime Cohen Szulc, Keynote Speakers, Levi Strauss & Co, Lori Schwartz, Moscone Center North, Online Advertising, Publishers, San Francisco, Service Providers, Technology, Tradeshow, Wired