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What is Ad:tech?

Ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. Ad:Tech offers Online Marketers, Brands, Agencies, Publishers and Service Providers an opportunity to come together to share, network, learn to do business and of course, drink and get stupid with each other!

Ad:Tech San Francisco took place April 19-21 at Moscone Center North. A welcome change from last year’s Moscone West Hall.  It was easy to arrange meet ups either at the top or at the bottom of the very large escalators. Those who could not “find” their next meeting were most likely ditched due to some impromptu run-in with a   “potentially” more profitable lead. (Sorry, you know it’s true).

The Exhibit hall was open on both Tuesday April 20 and Wednesday April 21. What I did notice was that the crowd was much larger on the first day than the second. It seemed that many attendees came in for just the first day of the exhibit hall — a cost-effective approach during tough financial times. Read more »

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I attended (as I usually do) the Search Engine Strategies Conference (March 22nd-26th) at the New York Hilton.

Now in its 11th year, the global SES Conference and Expo Series educates thousands of delegates each year, the show is organized and programmed in cooperation with the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing.

Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization. Keynote speakers included David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas; Avinash Kaushik, author, blogger, analytics evangelist; Google Analytics’ Yusuf Mehdi, Senior Vice President of the Online Audience Business, Bing.

Though the hall featured less booths, the attendance was high and those who exhibited took full advantage.  The usual Search Engine Marketers were in attendance. What was missing though were the parties.  Attendees made their own networking parties instead at the Bridges Bar and Lobby Lounge which were packed into the wee hours.   Those that did not exhibit still attended the event to network, making the show a success!

If you missed NY this year you may be able to catch up on your Search Engine 101 by attending one of these;

SES San Francisco is a new location for the west coast show, which usually takes place in San Jose.  Last year it was seriously challenged by the Affiliate Summit East show which takes place around the same time. Looks like Affiliate Summit East 2010 takes place August 15th-17th.

Sigh, choices…

-Kia

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